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"19 Time-Proven Tactics For More Effective and Profitable Direct Mail"

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Over the past 2 years, direct mail has had something of a resurgence.

Partly, it’s a response to the digital landscape. Standing out in the inbox is harder than ever. Many brands are discovering their email programmes have plateaued or begun to falter. Plus, the cost and competitiveness of online marketing tactics is increasing. Brands are having to spend more and more to reach their target audience.

Direct mail, with its proven effectiveness in driving response, has emerged as a secret weapon for brands across various sectors. In an era of digital information overload, no other marketing channel can cut through and engage the consumer quite like mail. The success stories of brands using direct mail to boost acquisition and retention rates are a testament to its power and potential.

This best practice guide introduces Red C’s Direct Mail Fallout Model, a simple tool used for over two decades to create effective direct mail. Based on extensive eye tracking studies into how consumers open, read and digest direct mail, The Direct Mail Fallout Model reveals how to keep busy readers interested and engaged with your mailing, and provides marketers with time-proven tactics for developing a winning direct mail promotion.

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