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"Is Your Product Content eCommerce Ready?"

As B2B eCommerce and digital content continues to evolve, businesses are taking a more “human-centric” approach--starting with their product content.

In this whitepaper, you’ll learn how B2B businesses are delivering a more engaging and informative online buying experience through enriched product content, also known as commerce-enabled content. It features enhanced, unique product information that helps businesses stand out and adds value for online buyers. Enriched product content also: 

• Makes product information more searchable and desirable.
• Drives increased site traffic.
• Helps users make informed purchasing decisions.

Read on to understand more about today’s digital-savvy B2B customer and how your online content plays a huge role in driving their interest, engagement, and purchases with your company.

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