10 tactics to personalize your message for better results.
With consumers bombarded by so many emails every day, you need a way to ensure your message stands out. One effective strategy is to personalize your message, which attracts the recipient’s attention and helps them feel connected to your brand.
The benefits are seen not only in open rates but in clickthrough rates, as well. Organizations with a high level of personalization experienced a 42% increase in clickthrough rates over organizations with a low level of personalization, and an 81% increase in clickthrough rates over organizations that did not personalize any of their email marketing materials.
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